"Cowboy Up and be a man. If you need to ask, you wouldn't understand. It's in yer attitude and the way you live. It's in the blood, sweat, and tears you give. It's the way you think, the way you talk, the way you act, the way you walk. It's a motto for those who can see it through, in the way they play and the work they do. There's a quality you see in a man who can Cowboy Up and take a stand. It's morals and values down deep in yer gut. To never back down, to never let up...."  

                                                                      - Mike Ziem,

                                                                        Edwards AFB in Southern California

"I think about this term, and what it's all about?
Well it's reaching deep inside when your wife has turned you out. It's gettin' bucked off every bull that you've seen; Going hungry, and telling yourself "I'm not starvin', just lean."

"It's what makes a cowboy tell it straight;
It's being in pain, and calling your gate.
It's having nothing, yet having it all;
It's brushing off the dust and knowing how to fall."

"It's a spirit tried and true; Like a guardian angel, it'll see you through. So when you're down and things look rough; Look deep within yourself, and Cowboy Up."

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